(Smart) design adds value
faster than it adds costs.
Joel Spolsky, creator of Trello
I’m hired to do the big thinking and solve design challenges.
Driven to bring smart, relevant design solutions that cover the entire spectrum of the brand experience.
> Designer
Your graphic design is the face you put out into the world, and clients trust me to showcase their best. I design anything that is printed or published online. From principal needs such as logos, packaging, collateral, websites and signage to the application of smart ideas through color, format, type, artwork and powerful visual communication. If the medium exists, I’ve designed for it.
> Brander
Branding requires multiple design skills and an understanding of all the parts of a program, because all elements must work together to create the best brand experience. Beginning with naming, logo and identity then signage, virtual and print materials, the integrity of the brand must extend to every piece of communication. Applying this properly and consistently is my sharpest skill.
> Placemaker
Placemaking is combining the concept of branding to the wider scope of enhanced spaces that create a vibrant lifestyle. This is done through product refinement, floor plans, elevations and engagement concepts. Making sure the experience is easily felt from the overall environment to the smallest detail.
> Experience
As a freelance designer, my work draws from decades of designing for multiple industries and products. After spending years as a design resource for some of the top agencies, I’m now bringing my expertise direct to my clients.
History
Having worked in the design and branding field for over 25+ years and as an independent contractor for 20 of those, I have worked on nearly every sector of business and industry.
The experience of working on an array of different businesses, agencies and products, has given me a unique insight on how design and branding is best applied to multiple corporate cultures and audiences.
Over time I have developed a keen sense of the nuance necessary for building a strong design that meets the exact needs of my clients and their audiences.
